QuickChat: Retention Marketing for the Modern Shop

Oct. 17, 2023
Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition.

More than anyone would like to admit, shop owners place their primary focus on new customer acquisition.  Most believe that if they provide quality service, the customers are guaranteed to come back.  Unfortunately that isn’t a realistic option these days.   

Most auto repair customers these days spend their time interacting with businesses online.  If your shop isn’t proactively marketing to their existing customer database, you can bet your competitors are doing everything they can to get their message to the same repair shop customers in your area. 

In this QuickChat, Conor Tracy, Director of Partner Development at KUKUI, sits down with Matt Hudson, Editorial Director of Ratchet + Wrench, to discuss how shops can keep pace with the competition and retain their customers, from marketing methods, to software tools, to automation.

For more information on KUKUI, click here.

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