How to Boost Your Shop’s Revenue with Leading Brands

Capitalizing on oil change services

As the average number of miles driven returns to pre-pandemic levels and vehicle average age increases, the demand for full synthetic oil change services is on the rise, presenting new opportunities for service providers as more vehicles in operation are requiring full synthetic as opposed to conventional or synthetic blend. According to the 2024 Lang Automotive Fact Book, internal combustion engine (ICE) vehicles are expected to account for 76% of all cars in operation in 2035. All these factors contribute to the Automotive Fact Book’s prediction that oil change services will grow by 3–5% in the next few years. 

While electric vehicles are undoubtedly a growing part of the car parc, their market share is still relatively low. As a result, the impact on the oil change market is still many years out. That said, the oil change market itself is not experiencing major growth overall. In this environment, shops can continue to catalyze revenue growth by featuring a leading brand like Mobil 1™ synthetic motor oil to increase ticket averages. 

Mobil 1 Prestige

A lot can be said about the product quality and rigorous testing that goes into every quart of Mobil 1 motor oil, but a significant reason why shops should use it and display the brand at their sites is its reputation. Mobil 1 motor oil is the world’s leading brand of synthetic motor oil and is the #1 selling motor oil in the U.S. at retail.*

When shops sign up to participate in the Mobil™ Premium Growth program, they gain access to official Mobil 1 signage, bolstering their site image with the support of an industry-leading name. By displaying Mobil 1 signage, shops can leverage the brand’s established prestige, eliminating the need to build from scratch.

By leaning on a leading brand, shops can drive in new customers who already have previous loyalty to Mobil 1 products and ensure they feel confident in the quality of oil being put in their engine. The Mobil 1 brand has the most loyal consumers compared to other major oil brands, and 18% of Do-It-For-Me consumers only use Mobil 1.**

Quality Customers

By advertising Mobil 1 products, shops attract quality, loyal customers who are willing to invest more. These customers:

By advertising their use of Mobil 1 products, auto repair shops can attract quality, long-term customers. Shops can be confident in aligning with the Mobil 1 brand because of its reputation for superior performance, and featuring a major brand improves customer perceptions. Mobil 1 motor oil can command price premiums over unbranded, synthetic blends, and even basic full synthetic oil changes, helping shops increase their ticket averages. Mobil 1 customers tend to have higher incomes, have more vehicles, and spend more on their vehicles. With a recent shop who restructured their menu to feature Mobil 1 motor oil, they saw customers were 36% more likely to be new and 25% more likely to add a new service.***

A Trusted Solution

Mobil 1 motor oils offer superior resistance to extreme temperatures, feature a uniquely balanced additive system for protection against deposits and sludge, and work quickly to help engines reach peak operating efficiency faster.**** Along with these characteristics, Mobil 1 motor oils meet approximately 97% of OEM requirements and have been proven to increase the life of automotive engines, even in older vehicles.*****

Mobil warranties are commitments to its quality. Limited warranties are available for the entire product line, giving customers confidence in their purchases and technicians the guaranteed performance of that oil. Additionally, with the Mobil product lineup, shop owners can be confident they are providing their customers with a full range of high-quality lubricants that cover the majority of all registered U.S. vehicles in the last 20 years. By choosing Mobil 1 motor oils, shop owners are proving to their customers that they are cognizant of their needs, budgets, and engine requirements.

For more information on how to become a Mobil 1 auto repair shop, visit: https://www.mobil.com/en/lubricants/carcareprogram.

*Circana/Retail Tracking Service/Dollar Sales/52 weeks ending July 6, 2024

**IMR Inc Automotive Research CCAMS n=150k; ExxonMobil PVL. Omnibus Tracker; ExxonMobil Brand Value Creator 1H24

***ExxonMobil internal studies, 2024. This performance is based on the experience of current customers. Actual results can vary and depend upon the specifics of the customer and their business operations.

****Source: Mobil.com

*****NA MBU Claim. Motor Oil and Autocare Data used for specifications, product requirements, and product types. Experian used for vehicles in operation by market. 5/25/21.