Dec. 15, 2015—Cottman Transmission and Total Auto Care has relaunched nearly 60 websites for its franchised auto care centers.
The sites are an extension of the theme and design of the brand’s national site, which underwent a major overhaul a few months ago.
“Our goal is to position our local Cottman Man in each community as the resource for a full range of information and advice about car care and maintenance for the customer’s vehicle,” said Derik Beck, Cottman’s vice president of Digital Marketing.
The new websites help customers identify specific problems for their cars and indicate which ones might require a visit to their local Cottman center for a free diagnostic. The sites includes local Cottman contact information and links, news of special offers and discounts.
“Outstanding customer service is at the core of all we do,” said Randy Wright, Cottman president. “The enhanced local websites are a digital extension of our ongoing efforts to serve our customers on many levels, including being there for them with useful and easy-to-access information.”