March 6, 2013—CRC Industries, a manufacturer of automotive maintenance repair products, has redesigned the packaging for its professional and DIY lubricants and penetrants.
The lubricants and penetrants release_notesd in the company’s new packaging are Power Lube Multi-Purpose Lubricant, Heavy Duty Silicone, White Lithium Grease, Ultra Screwloose Penetrating Oil and Freeze-Off Super Penetrant.
"The labels now prominently display a product description banner which highlights the primary advantage of the product, as well as photos of key applications to help the consumer identify the right lubricant or penetrant for the job," says Dori Ahart, marketing manager for CRC.
The company has also added quick response (QR) barcodes, which can be scanned using a smartphone to gain access to information such as videos, recommended applications, safety data sheets and bilingual label translations.
The updated packaging has already hit store shelves and repair shop bays.
