Oct. 5, 2020—To better assist shop owners with their business-building tactics, Ratchet+Wrench has compiled of a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.
Tips to Use YouTube to Improve Your Paid Advertising Efforts — Inc.
YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising. Here's how to utilize the platform to your advantage.
A Complete Guide to Selling on Facebook Shops for Small Businesses — Entrepreneur
With online shopping more critical than ever, here's how to outsell the competition on Facebook.
Do You Have the Right Sales Channels for a Downturn? — Harvard Business Review
Three questions manufacturers should be asking themselves right now.
