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This Week in Business Strategies

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Oct. 5, 2020—To better assist shop owners with their business-building tactics, Ratchet+Wrench has compiled of a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

Tips to Use YouTube to Improve Your Paid Advertising Efforts — Inc. 

YouTube provides a powerful platform for reaching clients and increasing the effects of PPC advertising. Here's how to utilize the platform to your advantage.

A Complete Guide to Selling on Facebook Shops for Small Businesses — Entrepreneur

With online shopping more critical than ever, here's how to outsell the competition on Facebook.

Do You Have the Right Sales Channels for a Downturn? — Harvard Business Review  

Three questions manufacturers should be asking themselves right now.

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