Bosch and Broadly Announce New Strategic Partnership

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Oct. 2, 2020—The Bosch Group, a leading global supplier of technology and services, and Broadly, a platform providing shop management tools and infrastructure, have announced a strategic go-to-market collaboration, according to a press release.

The collaboration will provide Bosch Car Service shops with access to Broadly's platform, allowing shops to integrate their systems with Broadly's management resources. Broadly currently offers a variety of features designed to help shops increase revenue and efficiency, including web chat, text messaging, automated review requests, and contactless payments.

“Bosch is committed to helping our shops pair personal customer service with a high-tech customer experience,” said Jean-Philippe “JP” Persico, director of strategy, innovation and workshop business at Bosch. “We started this journey with the introduction of Shop-Ware as the preferred management system and are now deepening our focus of a customer first mindset with our go-to-market collaboration with Broadly, that will further enrich the auto repair experience for our customers.”

"Consumers now are more tech-driven than ever and are looking for frictionless experiences throughout all aspects of their lives,” said Chris DeIanni, head of business development at Broadly. “We want to make getting your vehicle repaired as simple and reliable as shopping online or ordering delivery.”

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