News AAPEX 2020

Automotive Communications Award Winners Announced

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Nov. 3, 2020—Women in Auto Care, a community of the Auto Care Association, has announced the 2020 Automotive Communications Award winners, according to a press release.

The Automotive Communications Awards annually celebrate the communication and marketing achievements across 35 categories in both business-to-business and business-to-consumer markets throughout the auto care industry.

New in 2020, the award submissions were judged and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).

A portion of the proceeds from each award submission this year goes towards providing scholarships to women entering the automotive aftermarket industry.

The award winners will be formally recognized today as part of the Women in Auto Care Awards Ceremony during the Virtual AAPEX Experience and throughout the year during Women in Auto Care events.

The 2020 Automotive Communications Award winners are:

Business-to-Business Categories and Winners:

Category: Best Ad Campaign to Distribution/ Retail Audience
Company: Continental
Submission: Continental Autodiagnos Ad Campaign

Category: Best Ad Campaign to Technician/Repair Audience
Company: DRiV, Inc.
Submission: Walker Way Campaign

Category: Best Ad (to Either Distribution/ Retail or Technician/ Repair Audience)
Company: Raybestos
Submission: Ultimate Stopping Power Ad

Category: Training Communications
Company: DRiV, Inc.
Submission: Garage Gurus Mobile Automotive Training Center

Category: Article/ Blog/ Content Piece – Technical
Company: DRiV, Inc.
Submission: Monroe Conversion Kit Servicegram

Category: Article/ Blog/ Content Piece -  General Market/Special Interest
Company: EasyCare
Submission: EasyCare Dealer Blog

Category: Newsletter
Company: DRiV, Inc.
Submission: Customer Specific Monthly Newsletters

Category: Logo Design/ Usage
Company: GWC
Submission: GWC Logo

Category: Website
Company: ADVICS/ MBE Group
Submission: ADVICS Website

Category: Promotional Goods, Gear, Marketing Collateral
Company: Snap-On Tools/ Traction Factory        
Submission: Tiny Ratchet

Category: Special Promotion and/or Promotional Event
Company: NAPA AutoCare
Submission: NAPA AutoCare Virtual Conference

Category: Trade Show Booth
Company: Brake Parts Inc/ Raybestos
Submission: Brake Parts Inc AAPEX Booth

Category: Best App for Mobile Device
Company: KYB
Submission: 3 Minute Mile Road Test App

Category: Use of Video – Technical
Company: DRiV, Inc.
Submission: Fel-Pro PermaDryPlus Technology Animation

Category: Use of Video - General Market/Special Interest
Company: Snap-On Tools/ Traction Factory        
Submission: Kick-Off Anthem

Category: Best 360-Degree Marketing Campaign
Company: DRiV, Inc.
Submission: MOOG Problem Solver Technologies Campaign

Business-to-Consumer Categories and Winners:

Category: Television Commercial(s)
Company: AutoNetTV Media, Inc.
Submission: TV Commercial Templates

Category: Print Ad
Company: Pep Boys Marketing Team
Submission: Fleet Ad

Category: Digital Display Ad
Company: AutoNetTV Media, Inc.
Submission: Digital Display Ads

Category: Direct Mail Piece, Brochure, Booklets, Handout
Company: AutoNetTV Media, Inc.
Submission: Evergreen Car Care Brochure

Category: Article/ Blog/ Content Piece 
Company: DRiV, Inc.
Submission: Wagner Brake Pad Buying Guide

Category: Video
Company: Topel's Service Center
Submission: In This Together

Category: Repair Facility/ Store Customer Promotion
Company: NAPA AutoCare         
Submission: First Responders Oil Change Offer

Category: Consumer/ Community event
Company: Pep Boys Marketing Team
Submission: Keys to Progress

Category: Best Billboard
Company: Pep Boys Marketing Team
Submission: Red Door

Category: Website
Company: DRiV, Inc.
Submission: All-New Garagegurus.tech Site and LMS System

Category: Website (Specifically for Independent Repair Shops)
Company: NAPA AutoCare         
Submission: NAPA AutoCare Website for Consumers

Category: Social Media Campaign
Company: Pep Boys Marketing Team
Submission: Tech of the Year

Category: Social Media Campaign (Specifically for Independent Repair Shops)
Company: Robert Bosch LLC
Submission: Social Media Campaign for Independent Repair Shops

Category: Media Outreach to Non-English Speaking Audiences
Company: Bosch + Bailey Lauerman
Submission: No Rain Checks Wiper Campaign

Category: Radio or Podcast
Company: Pep Boys Marketing Team
Submission: Reconnect Radio

Category: Outreach to Female Audience
Company: Ziebart International Corporation
Submission: Z-Moms Campaign

Category: Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market)
Company: Pep Boys Marketing Team
Submission: Summer Road Trip Campaign

Category: Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising)
Company: NAPA AutoCare
Submission: NAPA Believes in ALL Heroes Shirts

Category: Best 360-Degree Marketing Campaign
Company: Bosch + Bailey Lauerman
Submission: No Rain Checks Wiper Campaign

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