Mitchell 1 Launches Custom Texting

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Jan. 22, 2021— The Mitchell 1 Social CRM auto repair marketing service introduced custom texting campaigns options, the company announced in a press release.

The new service will allow auto repair shops to send personalized marketing messages directly to their customers phones through its Social CRM program.

“We are excited to offer our shop customers the power of text message marketing with minimal effort on their part,” said Marcus Mackell, product marketing manager for Mitchell 1 SocialCRM, in the release. “Text messages have become a critical part of a shop's overall marketing strategy, but do require some care in order to comply with federal and local privacy regulations. Our service handles all the heavy lifting of obtaining prior consent, making it easier for a shop to add texting to their marketing efforts.”


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