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Sullivan Tire and Auto Expands With New Location

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May 19, 2021—Sullivan Tire and Auto Service has opened a second location in Peabody Mass., the Daily Item reported. 


The newest shop was acquired through an acquisition of Direct Tire. Sullivan Tire purchased the business following the death of the Direct Tire owner, Barry Steinberg. 


Barry was a great man and a great advocate for the independent tire people, and I have the utmost appreciation for him,” Vice President of Marketing Paul Sullivan told the publication. “This came about due to the unfortunate circumstances of his passing. Through it all, his business remained strong and our promise is to certainly support his customers the way he would—with nothing but the best service.” 


As part of the acquisition, Sullivan also has taken over operations at Direct Tire in Medway, Mass., bringing the total number of Sullivan shops to 75 throughout Greater Boston and New England. 

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