Aug. 9, 2021—To better assist shop owners with their business-building tactics Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

4 Simple Marketing Rules that Drove $370 Million in Sales — Inc. 

Want to win at sales and marketing? Use this proven framework to be more effective.

How to Create a Winning Content-Marketing Strategy in 2021 — Entrepreneur

Here's a step by step process of how to create a successful content strategy.

How Susceptible Are You to the Sunk Cost Fallacy? — Harvard Business Review  

Many managers are susceptible to the famous sunk cost effect, whereby they persist investing in a money-losing project even when it makes sense to invest the new money in alternative new projects.