Finalists Named for 2021 SEMA Launch Pad

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Oct. 22, 2021—Five finalists have been named for the 2021 SEMA Launch Pad, an annual product competition to help inventors launch new products. 

Now in its ninth year, the 2021 SEMA Launch Pad expanded to include more prize packages and the largest grand prize to date, valued at up to $100,000. The competition also included a record-high number of applications, reaching nearly 200. The grand prize winner will be announced during the 2021 SEMA Show in November.

“Not only did we receive more applications than ever before, but the quality of the applications is impressive,” Ted Wentz, SEMA board member and chair of the SEMA Launch Pad task force, said in a statement. “The products represent such a variety and spectrum of items that support vehicle customization.”

The finalists are: 

Jonathan Hurley, Owner, ToolBox Widget

Product: ToolBox Widget – Modular tool organizers that allow a mechanic to connect as many tool organizers together as needed, making them customizable to the mechanic.

Brendan McGrath, CEO, Dyme Performance Systems Inc.

Product: Rattlesnake Toolkit – Toolkit that can measure the exact length and angle of a hose assembly down to the millimeter, significantly reducing time and cost.

Kevin Robinson, President, TRAC LLC

Product: TRAC Tire Rotation Assistance Cart – Tool designed to simply lift and remove a wheel from a vehicle during service. The tool is designed to reduce workplace injuries while increasing productivity.

Tom Sawarynski, Owner, Off-Road Research

Product: Smart Cap Module (SCM) – Allows any aftermarket shock absorber with a bridge or remote mounted reservoir to broadcast damper position to an external module or modules.

Dustin Woolf, Owner, Woolfpack Racing

Product: Natural Nitrous – Stand-alone refrigerated system for the air induction of the motor. It lowers the air charge and dehumidifies the moisture, which increases horsepower because there are dense oxygen atoms in the cylinder. It also lowers emissions because of the complete burn of the fuel.

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