ASA Names Southeast Regional Executive Director
Dec. 1, 2021—The Automotive Service Association has named Mary Steele as the new Regional Executive Director of the Southeast Region of ASA, according to a press release.
Steele formerly served as the executive director of ASA Florida. Steele will oversee the Southeast Region, which covers the territory of Florida, Mississippi, Georgia, Alabama, Kentucky, Tennessee, North Carolina and South Carolina.
Along with running a shop, Steele served as executive director of ASA of Pennsylvania, launching its popular and successful Super Saturday annual training event. After 11 years of shop ownership, Steele and her husband moved to Florida, where she quickly became the executive director of ASA Florida, while her husband serves as a NAPA Autotech trainer. She launched ASA Florida’s Foundations training program at the Daytona Speedway. Steele also serves on the AMi Board of Trustees.
“With Mary’s deep roots in the automotive service and repair industry, and her vast association experience, I know she will embrace this role with great energy, passion and service,” Blair Calvo, vice president of Regional Services, said in a statement.