Dec. 27, 2021—To better assist shop owners with their business-building tactics Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

How to Make HR Outsourcing Work for Your Business — Inc. 

If you're thinking about outsourcing your HR department, consider these steps and these tips first.

Zero-Cost Marketing Strategies That Provide Instant Traction — Entrepreneur

Most brands are often hunting for new ideas to grow their revenue using free marketing strategies, here are three convincing strategies that are proven to get any brand instant traction and a boost in revenue.

Creativity in Advertising: When It Works and When It Doesn’t — Harvard Business Review  

Do highly creative ads really inspire people to buy products?