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TechForce Creates Scholarship, Marketing Campaign

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Dec. 29, 2021—The TechForce Foundation is partnering with WD-40 and Advance Auto Parts on a scholarship program and marketing campaign to support a new generation of trade professionals. 

WD-40 Brand will donate $25,000 to the TechForce Foundation, helping to fund 40 scholarships for those pursuing a career in skilled trades and in need of financial support. Scholarship recipients will also receive additional resources and career development opportunities. Advance will promote the campaign in its more than 4700 locations. 

“We’re currently facing a shocking labor shortage in the skilled trades, with nearly five jobs for every new tech school graduate, making it critical to help aspiring trade professionals overcome financial barriers,” Jennifer Maher, TechForce CEO, said in a statement. “The scholarship program creates a powerful opportunity to allow men and women to pursue a stable and rewarding career in the trades that have built our communities for centuries, while reducing the financial burden.”

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