U.S. Auto Brand Satisfaction Slipping Behind Imports
Aug. 29, 2013—According to a new report by the American Consumer Satisfaction Index, U.S. automotive brands are falling behind the competition.
The index, based on a survey of recent car buyers about vehicle quality, price and dealership experience, had European brands at the top spot with a score of 84.7. Asian brands were a close second with a score of 84.1, and U.S. brands came in at 82.
The industry wide average was 83 compared to 2012’s 84-point mark, marking the first decline in two years.
Mercedes-Benz led with a rating of 88, just ahead of Lexus (87). Honda, Subaru and Toyota tied for third place at 86. GMC and Cadillac shared fourth place at 85.
Chevrolet and Dodge fell 5 points and 2 points, respectively, to an industry-low score of 79. Jeep (80) and Buick (82) also ranked below average. But Chrysler (84) and GMC both posted five-point gains.