Americans Considered Buying Fords More Than Any Other Brand

Order Reprints

Feb. 9, 2022—More Americans considered buying a Ford than any other brand in Q4 2021, Kelley Blue Book reported.

It’s the first time in more than four years that Toyota hasn’t been the brand most Americans considered first.  

The news comes from Kelley Blue Book’s Brand Watch survey  — a quarterly consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors. 

Toyota still beat Ford where it matters — more shoppers ultimately bought a Toyota.

The survey also found most shoppers (66 percent) prefer SUVs over sedans and pickup trucks. 

Recommended Products

CompTIA Security+ Certification Study Guide (PDF)

2018 Industry Survey: KPI

Related Articles

AAA: More Than 54 Million Americans to Travel this Thanksgiving, the Most Since 2005

Tesla Worker Injuries Higher than Other OEMs

You must login or register in order to post a comment.