Each day, installers nationwide have opportunities to add loyal customers and revenue to their business. By failing to capitalize on these opportunities, installers not only miss out on potential revenue, but the chance to educate customers and build lasting relationships. Whether it’s a return customer coming in for scheduled maintenance, or a first-time walk-in, the decisions made can have a profound impact on the success of the business.
Let’s look at a common service opportunity often overlooked by customers and service centers alike, Cooling System services. Every vehicle that comes into a shop will need cooling system services at some point in its lifetime. However, many shops fail to present them as an option to their customers, passing over a revenue-building opportunity.
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