Multimedia Podcasts

Podcast: Dissecting Mail Shark's New Auto Care Customer Survey (w/ Josh Davis)

Order Reprints
Josh Davis of Mail Shark on Ratchet and Wrench Radio.jpg


This week, Josh Davis, chief revenue officer at MailShark, joins host Ratchet+Wrench editor Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. They'll talk about:

  • How Mail Shark gathered the data
  • What Mail Shark learned about consumers and trust as it pertains to shops
  • Why trust is changing
  • One trust factor shop owners must fix today
  • How DVI factors into consumer trust and perception of repair shops
  • Demographic, economic, and generational factors regarding trust
  • Whether 5-star Google ratings help or hurt shops in the eyes of consumers
  • Habits of high-income customers
  • Marketing tips for shops
  • More!

Get your copy of the survey

 

Subscribe to Ratchet+Wrench Radio on your platform of choice:

 


Google Podcasts
 


iHeartRadio
 

Related Articles

The 4 Key Components of Direct Mail

Podcast: Can APAC ATI Solve the Auto Technician Shortage? (w/ Chris Knuth)

Podcast: Stop Inconveniencing Your Customers (w/ David Avrin)

You must login or register in order to post a comment.