Podcast: Dissecting Mail Shark's New Auto Care Customer Survey (w/ Josh Davis)
Mail Shark Chief Revenue Officer Josh Davis swings by Ratchet+Wrench Radio to talk about the findings from an auto care customer survey the company conducted with consumers.
This week, Josh Davis, chief revenue officer at MailShark, joins host Ratchet+Wrench editor Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. They'll talk about:
How Mail Shark gathered the data
What Mail Shark learned about consumers and trust as it pertains to shops
Why trust is changing
One trust factor shop owners must fix today
How DVI factors into consumer trust and perception of repair shops
Demographic, economic, and generational factors regarding trust
Whether 5-star Google ratings help or hurt shops in the eyes of consumers
