April 10, 2014—The Automotive Aftermarket Industry Association (AAIA) will rebrand itself as the Auto Care Association on April 24, according to a recent post on the AAIA Facebook page.

According to a video released by the AAIA, the change is meant to more accurately reflect and provide a united voice for the industry it represents.

The rebranding will officially be unveiled at the AAIA Spring Leadership Days, April 23-25 in Huntington Beach, Calif.

The association’s new website, autocare.org, will go live April 24.