Lang Report: Generational Differences in DIFM Repair
Sept. 26, 2022—A recent Lang Aftermarket iReport has broken down the Do-It-For-Me repair market by generation.
Consumer research conducted by Lang Marketing reveals that three generations make up about 95% of DIFM auto repair: Baby Boomers, Gen Xers and Millennials.
Millennials are predicted to generate the most DIFM volume by 2030, and over twice as many Millennials opt for online auto repair purchases when compared to Baby Boomers. In contrast, Baby Boomers are about twice as likely to visit in-person for auto repair purchase when compared to Millennials. When looking at all three generations, Millennials are the least likely to call repair outlets for purchasing auto repair.
Lang Marketing plans to continue looking into generational differences, such as how video is used to communicate and market to customers.