April 28, 2014—The 2014 Global Automotive Aftermarket Symposium (GAAS) will feature a seminar about expanding into the commercial vehicle market, according to a recent press release.
Two experts from MacKay & Company, a specialized management consulting and market research firm, will hold a breakout seminar that will include an overview of two areas of interest to this segment and expansion possibilities.
John Blodgett, vice president at MacKay & Company, and Molly MacKay Zacker, vice president of operations, will lead the seminar.
“Value line demand and availability in the commercial vehicle segment continues to increase through aftermarket and OES channels,” explained MacKay Zacker. “Key information will be presented on how fleets perceive value lines, what drives selection, what components are sourced in greater quantity and where is the point of purchase for value lines.”
This year’s GAAS will be held May 20-21 at the Hyatt Regency O’Hare near Chicago.
