Midas Launches Food Drive Campaign Across North America
Dec. 10, 2014—Midas announced on Tuesday that its Drive Out Hunger campaign is now underway.
Through Dec. 31, the company will donate funds for meals to local food banks throughout North America for every “like” it receives on its Facebook page.
The campaign gives franchisees and employees in more than 1,300 Midas shops in all 50 states and nine Canadian provinces the tools, promotional support, guidance, and financial backing they need to partner with local food banks and run sustained fund- and food-collection drives supported by local advertising.
Midas launched the program on Nov. 15.
For the past year, 36 Midas locations have donated a dollar to local food banks for every oil change, and their employees have been running food drives and coordinating box drops at food banks.