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TIA Testifies on NHTSA Consumer Education Program

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February 26, 2014—Representatives from the Tire Industry Association (TIA) testified yesterday at the U.S. Department of Transportation on the National Highway Traffic Safety Administration’s (NHTSA) consumer education program on tire maintenance and safety.

Kevin Rohlwing, TIA senior vice president of training, and Roy Littlefield, TIA executive vice president, discussed why they felt the TIA should administer the program.

The TIA offered a plan to work in a public private partnership with NHTSA to train employees of tire retailers to actively deliver a message on rolling resistance, fuel efficiency and tire maintenance.

NHTSA declined this approach in favor of a consumer education model featuring reading materials and infographics. 

TIA representatives will be meeting with NHTSA officials again on March 5 to review the first infographic that NHTSA has designed.

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