Running a Shop Sales+Marketing Advertising

AutoPoint Launches Targeted Display Advertising Solution

Order Reprints

Feb. 8, 2016—AutoPoint, a Solera company, announced on Monday the launch of Targeted Display Advertising (TDA), a digital marketing solution that allows dealers, OEMs, and aftermarket providers to better reach customers with targeted messages in the areas that their customers visit most.

TDA enables users to combine offline data with online data to create a digital customer profile. Through this profile, TDA can decipher what customers are searching for and create relevant ads for these customers.

"It's no secret to automotive marketers that customers are more digital than ever. Outdated methods that rely on guesswork simply won't cut it anymore," said Rich Holland, managing director of AutoPoint. "Ninety-one percent of American adults have cell phones, over two-thirds of which are smartphones. Dealers must reach customers through these well-traveled digital channels with targeted, customer-specific advertisements that capture customer attention and engage their business."

Recommended Products

2015 Ratchet+Wrench Shop Performance Survey: Complete Report

Related Articles

Meineke Launches New Advertising Campaign

TrueCar Finds Super Bowl Auto Advertising Worth the Cost

Power Solutions International Launches Engine Lineup at POWER-GEN

You must login or register in order to post a comment.