AutoPoint Launches Targeted Display Advertising Solution
Feb. 8, 2016—AutoPoint, a Solera company, announced on Monday the launch of Targeted Display Advertising (TDA), a digital marketing solution that allows dealers, OEMs, and aftermarket providers to better reach customers with targeted messages in the areas that their customers visit most.
TDA enables users to combine offline data with online data to create a digital customer profile. Through this profile, TDA can decipher what customers are searching for and create relevant ads for these customers.
"It's no secret to automotive marketers that customers are more digital than ever. Outdated methods that rely on guesswork simply won't cut it anymore," said Rich Holland, managing director of AutoPoint. "Ninety-one percent of American adults have cell phones, over two-thirds of which are smartphones. Dealers must reach customers through these well-traveled digital channels with targeted, customer-specific advertisements that capture customer attention and engage their business."