Feb. 8, 2016—For the second year in a row, the Nissan LEAF was named the best Non-Luxury Traditional Compact Car in the IHS Automotive Loyalty Awards.
The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year.
“We know that Nissan LEAF drivers love the benefits of driving electric—zero spending on gas, quick acceleration and the feeling of driving an environmentally friendly vehicle, to name a few—which is why so many LEAF owners come back and buy another LEAF,” said Andrew Speaker, Nissan’s director of electric vehicle sales and marketing. “Receiving the IHS Loyalty Award for the second year in a row demonstrates that LEAF owners repurchase more often than owners of any other compact car, and it is evidence of their strong enthusiasm for all-electric vehicles.”
IHS Automotive analyzes loyalty throughout the year and regularly works with customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another vehicle of the same make, model or manufacturer.
