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IBM Study: Vehicles to be Highly ‘Customizable’ by 2025

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Jan. 19, 2015—Auto executives are said to believe cars will become more personalized for drivers, but completely autonomous vehicles or fully automated driving will not be commonplace by 2025, according to a recent study by IBM.

The IBM Automotive 2025 Global Study is based on interviews with 175 executives from automotive OEMs, discussing customer expectations, growth strategies, mobility requirements, ecosystem disruption and other topics shaping the direction of the industry, according to a report from eWeek.

Titled, "Automotive 2025: Industry without borders," the study was developed by the IBM Institute for Business Value.

The study predicts that by 2025, vehicles will be sophisticated enough to customize themselves to a driver and passengers. Cars will communicate with one another in a social network-type system, allowing them to learn, heal, drive and socialize with other vehicles and their surrounding environment.

"While the automotive industry has seen a resurgence in recent years, a new industry identity is emerging—one that is more open, inclusive, and without borders," Alexander Scheidt, global automotive industry leader for IBM Global Business Services, said in a release. "Welcoming this transformation can result in benefits the likes of which haven't been seen since the automated assembly line. By 2025, the industry will not only re-create our highly personalized and digitized lives inside our cars, but also give consumers a bigger role in defining that experience, whether as a driver or passenger."

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