Power Heavy Duty Names New GM

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Jan. 26, 2016—During Heavy Duty Aftermarket Week, Power Heavy Duty announced Mark Iasiello as its new general manager.

Iasiello has served as director of business development, national accounts for VIPAR Heavy Duty for the past four years.

In his new role, Iasiello will be responsible for day-to-day management of Power Heavy Duty including member development.

“Mark has been a valued member of our team and highly effective in helping us grow our national accounts program with regional and national fleets,” said Steve Crowley, president and CEO of VIPAR Heavy Duty. “With his broad experience in the heavy duty industry and relationships with many Power Heavy Duty members, Mark was the ideal person to step into this role.”

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