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AAPEX to Hold Referral Marketing Webinar

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July 2, 2014—The Automotive Aftermarket Products Expo (AAPEX) announced Tuesday it would offer a free referral marketing strategy webinar for exhibitors attending the 2014 AAPEX event, which takes place Nov. 4–6 at the Sands Expo Center in Las Vegas.

The webinar, Building a Referral Marketing Strategy, will be held July 9 at 4 p.m., EST and will discuss a new system for developing a referral marketing program for companies. Steve Miller, a marketer with Two Hat Marketing, will present the webinar as part of AAPEXedu’s monthly education series for exhibitors.

The 2014 AAPEX is expected to feature over 2,400 exhibitors with 5,000 booths and nearly 40 education sessions. The event is sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association.

While the Expo begins on Nov. 4, AAPEXedu will begin offering sessions on Nov. 3. For more information about AAPEX or its training webinars, visit AAPEXshow.com.

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