Brembo Partners with Toy Company
July 23, 2015—Brembo and premium toy company, Automoblox, announced on Wednesday a partnership that will debut at the 2015 Concours d’Elegance of America at The Inn at St. John’s in Plymouth, Mich., on Sunday.
Automoblox is one of the premier automotive brands for children and the partnership with Brembo will provide future auto workers a mix-and-match brake system with a tactile “twist-off” interchangeable function.
As part of the partnership, nearly all 2016 Automoblox cars will be equipped with Brembo brakes, calipers and rotors. Like real life Brembo brake systems on the recently launched Corvette, Cadillac CTS-V and ATS-V, Automoblox’s Brembo calipers come in a variety of colors with three different rotor designs. The Brembo-equipped Automoblox cars are approximately 7.5 inches long, 3 inches high and 4.5 inches wide.
“Brembo’s association with Automoblox will put Brembo components in the hands of future generations of car buyers,” said Dan Sandberg, Brembo North America president and chief executive officer. “Brembo is the leader and innovator of brake technology in both functionality and design. It is fitting that we partner with Automoblox, a company that is using technology and innovation to set new standards in automotive toys.”
“Our partnership with Brembo is the cornerstone of a fresh, new Automoblox,” said Patrick Calello, Automoblox co-founder and principal designer. “We’re car enthusiasts and this partnership with Brembo underscores our passion for the automotive industry and enthusiast community. I work on Brembo brakes in my garage and now kids all over the world can play for the first time with Brembo brakes in their homes and playrooms. As a global leader and innovator in brake technology, Brembo is the perfect partner for Automoblox."
An interactive Automoblox exhibit will be housed inside the Brembo tent at the 2015 Concours d’Elegance of America.