Running a Shop Sales+Marketing

Snap-on Video Series Looks at Funny Car Racing

Order Reprints

July 14, 2015—Snap-on announced on Monday the launch of its 24-part series of 60- to 90-second videos on Funny Car racing. The “Snap-on Tech Series—Nitro Edition” covers all aspects of Funny Car drag racing and includes insider accces of Cruz Pedregon’s driving experience.

“As Cruz Pedregon’s primary sponsor, we want to offer the opportunity for fans to learn more about what goes into the fast-paced action of Funny Car racing,” said Yvette Morrison, vice president of marketing for Snap-on Tools. “The amount of work and attention to detail behind these races that average just four-seconds per run is unbelievable. There is a level of intensity that can only be appreciated by getting an inside look at everything from tuning the car to what happens when the parachutes shred to feeling the heat of a fire inside the cockpit and deploying the extinguishers. It’s interesting insight into this power-filled sport that you can only get from Snap-on.”

The videos are hosted by motorsports announcer Jarod Deanda, alongside Cruz. The series delves into track conditions and vehicle mechanics.

“With every race, Cruz and his crew are striving for a track win while keeping everyone safe. We hope fans can experience a heightened appreciation for the skill and precision of the sport by watching the series,” said Morrison.

Related Articles

Snap-on Video Explains Advantages of Upgrade 16.2

Snap-on Adds Software Upgrade 15.4 Video to YouTube

You must login or register in order to post a comment.