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Kukui, Institute for Automotive Business Excellence Form Alliance

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June 29, 2015—Kukui Corporation has formed an alliance with the Institute for Automotive Business Excellence, the industry marketing company announced on Friday. Kukui will work with the institute’s clients to help them gain better insight into the effectiveness of their marketing efforts.

With this alliance, Kukui will offer the Institute’s clients one-month free access to its software platform, which provides detailed data on how well a shop’s marketing channels perform. The company’s product suite also includes smart web pages that are optimized to boost leads and conversion rates; a simple-to-use content management system that is integrated with a shop’s point-of-sale system and customer retention tools such as email service reminders.

“Kukui has been providing outstanding services to our clients nationwide and in Canada for over three years and has been producing a product that supersedes the competition every time,” said Shari Pheasant, chief operating officer of the institute. "Their website design, product implementation, dedication to quality and ongoing customer deliverables are unmatched.”

“The Institute is made up of skilled coaches who know how to quickly assess a shop’s weaknesses and offer solid advice to get an owner on track and profitable,” said Mike Giblin, president of Kukui’s U.S. operations.  “We’re thrilled to be working with industry veterans.”

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