Lotus Expands in North America
June 24, 2015—Lotus has expanded its dealer network to 47 outlets in North America. The expansion includes the introduction of four new dealers in both West Covina and Thermal, Calif.; Scottsdale, Ariz.; and Calgary, Alberta.
The expansion coincides with the introduction of the Lotus Evora 400, a 2017 North American Model Year.
Along with the expansion, Lotus Cars USA Inc., based currently in Lawrenceville, Ga., will co-locate to Lotus Engineering. Inc. in Ann Arbor, Mich. This will make it so both divisions can grow their individual operations, while benefiting from improved efficiency through sharing a number of business functions, a company release stateed. The co-location is expected to be completed by the end of July 2015.
“North America, as the largest sports car market in the world, is important for Lotus, both for model sales and for our engineering consultancy business. By having both of our USA organizations located in Michigan, we shall be within the heartland of the USA automotive sector, where the headquarters of some of the most important, influential and significant automotive manufacturers and suppliers are based,” said Jean-Marc Gales, chief executive officer, Group Lotus plc. “This will reaffirm our presence in the North American market, by providing improved customer service, better technical and consultancy support, while ensuring that we have access to a skills base not found anywhere else in the territory. All of this fits with Lotus developing speedily in North America in years to come."