Monroe ‘Shockmobiles’ to Promote Safety During Summer Tour
June 6, 2016—Monroe announced that it will visit races, community events, customer locations and more across North America this summer with its two “Shockmobiles” to celebrate the company’s 100th anniversary and remind consumers to have their shocks inspected.
“The two Monroe Shockmobiles are a critical part of the ‘Everything Gets Old’ campaign as well as our 100th anniversary campaign, ‘Made for the Road Ahead,’” said Denise Hanefeld, manager of marketing communications for the Monroe brand. “Thousands and thousands of consumers see this impactful reminder through these summer tours. The Shockmobiles give us a powerful, direct link to vehicle owners who need to be reminded to inspect their ride control components for wear as this could directly impact safe vehicle steering, stopping and stability.”
The campaign reminds consumers to inspect shocks and struts every 50,000 miles. The Shockmobiles feature 25-foot-long, 10-foot-high, translucent Monroe OESpecturm shock absorber. Both vehicles feature 100th anniversary graphics and the “#InspectYourShocks” and “#Shockmobile” hashtags.
The Shockmobiles will travel throughout the northeastern U.S. and eastern Canada.