Majority of Online Parts Customers Have Basic Auto Knowledge

Order Reprints

March 27, 2014—Nearly 40 percent of online auto parts shoppers said they only knew the basics of the parts of their vehicle and their function, according to a new report from

Of the 700 online auto parts shoppers surveyed, an additional 38 percent said they were knowledgeable about auto parts and their functions.

Only 15 percent of all online auto parts purchasers claimed to be experts.

More than half of those surveyed were able to identify vehicle parts and their functions, ranging from most basic to complex, and 85 percent were able to identify and explain the function of at least one part.

Survey participants who identified as “frequent DIYers” were the most knowledgeable, with 63 percent saying they were either knowledgeable or expert.

Fifty-seven percent of occasional DIYers said they knew only the basics or were clueless, and 75 percent of DIFMers said the same.

For the complete report, visit the website.

Related Articles

Majority of Auto Dealers to Invest in Service Department in 2015

Advance Auto Parts to Offer Online Training Courses

You must login or register in order to post a comment.