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ETI Finalizes ToolTech 2016 Speaker Lineup

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March 10, 2016—ETI announced Thursday the speaker lineup for ToolTech 2016’s Life In The Fast Lane event April 25–28 in Monterey, Calif.

The event will cover topics of today’s vehicle technology such as diesel and hybrid powertrains, connected cars, and autonomous vehicles and how shops can approach these technologies. Other event activities include a question and answer session with OEM personnel on vehicle technology, discussion groups, and a shop owner panel. 

The topics and speakers are:

  • The Zero Dollar Car—What can happen to an industry even when they are paying attention; John Ellis, Ellis and Associates
  • Technology Trends of the Modern Vehicle; Mark Seng, Global Aftermarket Practice Leader, IHS Automotive
  • The Implications of Cyber Security; John Ellis, Ellis and Associates and Steve Hailey, president/CEO, CyberSecuriity Institute
  • The Consumer View of In-Car Technology and Security; Kari Brauer, senior director, Automotive Industry Insights, Kelley Blue Book

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