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AAPEX Launches Educational Exhibitor Webinar Series

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May 28, 2014—The Automotive Aftermarket Product Expo (AAPEX) announced Tuesday it would launch a new, monthly educational web series aimed at its exhibitors.

The first webinar in the free series, which is scheduled for June 10, will be called “Real-World Branding for Profit” and will focus on how good branding helps businesses communicate with customers.

The 2014 AAPEX is slated for Nov. 4–6 at the Sands Expo Center in Las Vegas with nearly 40 educational sessions put on by AAPEXedu starting on Nov. 3. The event is expected to feature more than 2,400 exhibitors in 5,000 booths with 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during the expo.

The new series, lead by strategic marketing expert Steve Miller, is designed to help ensure exhibitors at the 2014 Automotive Aftermarket Products Expo grow their businesses and get the most out of their participation at the event. Future webinar topics will include direct response and referral marketing, copywriting and boothmanship for AAPEX.

To register for “Real-World Branding for Profit” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit aapexshow.com/exhibitor/webinar.

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