May 28, 2014—The Automotive Service Association (ASA) announced Tuesday that the CARS portion of the NACE/CARS Expo & Conference will offer a first-of-its-kind educational opportunity for younger technicians.

The conference, held at the Cobo Center in Detroit from July 30 to Aug. 2, will feature the two-day intensive Young Technician’s Symposium, which will be sponsored by Bosch.

“We surveyed members, asking what their biggest challenges were in running their business and repairing cars,” said Donny Seyfer, chairman-elect of the Automotive Service Association. “And we took the dominant responses and sought out trainers to provide insight and new skills to solve those problems.”

“It’s the brainchild of Bob Pattengale and will feature cutting-edge learning techniques and thorough introductions to the electronic systems that control modern cars,” Seyfer continued. “Targeting the two- to three-year tech, Bosch’s trainers will use hands-on techniques mixed with classroom training to move young techs from maintenance service and light repair to adding routine diagnostic skills to their toolbox.”

Other topics at CARS will span from training on integrating new employees into a business to the conference’s “crown jewel,” the Telematics and Technology Forum.

“We will bring you face-to-face with the future,” said Seyfer. “Learn about what cars are doing today and tomorrow from the engineers who build them.”

For more information about the show and its educational offerings, visit CARSevent.com.