In-Vehicle Smartphone App Systems to Increase to 370M Units by 2020
May 9, 2014—The automotive industry will see more than 370 million software systems used to integrate smartphone apps in vehicles in-use by 2020, according to a recent report from IHS Automotive.
According to IHS, OEMs are expected to continue today’s trend of integrating smartphone apps that are controlled via a vehicle’s HMI through the remainder of the decade.
The recent introductions of Google Projected Mode and Apple CarPlay are expected to become leaders in smartphone apps integration.
Cars with Google Projected mode software are expected to top 100 million units by 2020, up from just 86,000 units in 2014.
Cars with AppleCarPlay, with 105,000 units in 2014, will exceed 94 million units in 2020.
IHS said that those volumes will contribute significantly to the units growth, which is at just 6.9 million units in 2014.
“Apps for autos are growing rapidly and will have a profound impact on auto infotainment and connectivity in the next decade,” said Egil Juliussen, research director at IHS Automotive. “Auto apps will influence the competitive landscape among auto manufacturers and will even change the brand market share between them. OEMs will have to keep up to remain competitive.”