AAIA Commissions Major ‘E-tailing’ Research Project
Dec. 12, 2013—The Automotive Aftermarket Industry Association (AAIA) announced on Wednesday that it has signed an agreement with IMR Inc. and the Martec Group to develop a new research study designed to measure the online retail market for sales of aftermarket parts and accessories.
The AAIA said in a press release_notes that the type of sale, often called “e-tailing,” is considered to be the “fastest growing retail sector in the automotive aftermarket,” though little data on it exists.
“Our association is excited to work with IMR Inc. and The Martec Group on this exclusive groundbreaking research [that] is of critical importance to our members’ forecasting and strategic planning initiatives,” said Kathleen Schmatz, AAIA president and CEO.
Results of the project will be used for the four broad objectives listed below.
- Provide a comprehensive sizing of the online retail parts sales market.
- Understand trends in automotive parts “e-tailing.”
- Set baseline to compare against future category growth.
- Provide benchmarks for member companies to determine online share.