ACA Creates Telematics Education Campaign
May 5, 2016—The Auto Care Association announced Wednesday its plans to create an education campaign on telematics and the connected car for consumers, policymakers and the industry.
Powell Tate public relations agency, hired by the association, presented a strategic planning process at the ACA’s board of directors meeting to raise awareness of the implications of access to vehicle diagnostic data to vehicle owners and the auto care industry.
“Our association has identified telematics as its number one priority, and the leadership has authorized the resources necessary for us to step up to the plate and create a strategic communications and advocacy campaign playbook,” ACA president and CEO Bill Hanvey said. “We have every intention of sharing the research findings, strategies and tactics with other stakeholders in the industry and encourage these partners to help raise the awareness and understanding of the realities of vehicle telematics pertaining to diagnostic data access.”
“We must ensure that vehicle owners have the right to direct their vehicle’s diagnostic data to independent repair shops. And we must ensure that the independent aftermarket has the same access to the data as the car companies. If the consumer owns their vehicle, they own the data too, and they should decide where the data is transmitted,” Hanvey said.