Running a Shop Innovations Sales+Marketing Shop Customers Leadership Technology Customer Service Mobile

Tenneco Celebrates 100 Years of Monroe Brand

Order Reprints

May 23, 2016—Tenneco announced Friday that more than 300 guests attended a celebration of the 100th anniversary of Tenneco’s Monroe Shocks and Struts brand at the company’s global aftermarket facility in Monroe, Mich. 

“Today is a celebration of the innovation and passion for excellence that have made Monroe a leading global brand over the past century and which will drive its continued growth over the next 100 years,” Tenneco chairman and CEO Gregg Sherrill said. “This is one of the elite industry brands that defines its category, particularly in the minds of automotive service professionals who each day choose Monroe products to help deliver a superior driving experience for their customers.”

Employees, government officials, representatives of the North American auto industry, as well as descendants of Monroe founder, August F. Meyer, and his business partner, Charles S. McIntyre, were in attendance at the celebration. Attendees of the celebration had the opportunity to learn about the latest innovations and products from Tenneco and Monroe. 

Back in 1916, Meyer established a tire pump manufacturing company in Monroe, Mich., soon forming a partnership with McIntyre, a local auto dealer,  to create the Monroe Automobile Equipment Manufacturing Company. In 1926, the business partners developed the company’s first shock absorber, the Monroe Shock Eliminator. By 1951, it had become one of North America’s leading suppliers of shock absorbers both to OEMs and the aftermarket. 

Tenneco acquired Monroe Auto Equipment Company in 1977. 

“Tenneco’s aftermarket leadership is based on our ability to help our channel partners grow through exceptional product quality and performance, industry-best marketing and customer service,” said Joe Pomaranski, senior vice president and general manager, global aftermarket. “Always remain close to your customer – the same core belief of our founders is still central to our success today.”

Related Articles

Monroe Shocks and Struts Celebrates 100 Years

ACDelco Celebrates 100 Years

Automotive Electric Association Celebrates 100 Years

You must login or register in order to post a comment.