Kelley Blue Book: New-Vehicle Sales to Rise 2.2 Percent on Black Friday Deals
Nov. 26, 2014—New-vehicle sales are expected to increase 2.2 percent year-over-year to a total of 1.27 million units, resulting in an estimated 16.8 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book.
"Black Friday vehicle deals should have a large impact on sales and make the final weekend of the month a busy one for car buying," Alec Gutierrez, senior analyst for Kelley Blue Book, said in a release. "Shoppers continue to return to the dealership as economic conditions remain favorable, with the unemployment rate at its lowest in six years and with consumer confidence nearing pre-recession levels."
Key Highlights for Estimated November 2014 Sales Forecast:
In November 2014, new light-vehicle sales, including fleet, are expected to hit 1,270,000 units, up 2.2 percent from November 2013, and down 0.6 percent from October 2014.
The seasonally adjusted annual rate (SAAR) for November 2014 is estimated to be 16.8 million, up from 16.2 million in November 2013, and up from 16.3 million in October 2014.
Retail sales are expected to account for 85 percent of volume in November 2014, down from 86 percent in November 2013.