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Rancho Brand Celebrates 60th Anniversary

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Nov. 12, 2014—Tenneco’s Rancho brand kicked off its 60th anniversary celebration at the 2014 SEMA Show in Las Vegas last week.

First launched by Clarence Shook as the family-owned “Rancho Jeep Supply” in Los Angeles, the Rancho brand will celebrate its 60-year-long history rich in product innovation and involvement in the off-road industry during 2015.

“It’s an exciting milestone for such a renowned brand,” Chris Gauss, director, performance products, Tenneco, said in a release. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”     

Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more, for a variety of trucks, sport utility vehicles and Jeeps as well as a variety of specialty applications.

The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000, and the world’s first adjustable shock absorber, the Rancho RS9000XL. Rancho products are designed, manufactured and marketed by Tenneco.

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