Rancho Brand Celebrates 60th Anniversary
Nov. 12, 2014—Tenneco’s Rancho brand kicked off its 60th anniversary celebration at the 2014 SEMA Show in Las Vegas last week.
First launched by Clarence Shook as the family-owned “Rancho Jeep Supply” in Los Angeles, the Rancho brand will celebrate its 60-year-long history rich in product innovation and involvement in the off-road industry during 2015.
“It’s an exciting milestone for such a renowned brand,” Chris Gauss, director, performance products, Tenneco, said in a release. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”
Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more, for a variety of trucks, sport utility vehicles and Jeeps as well as a variety of specialty applications.
The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000, and the world’s first adjustable shock absorber, the Rancho RS9000XL. Rancho products are designed, manufactured and marketed by Tenneco.