Running a Shop Regionalization Sales+Marketing Technology Branding West

Uni-Select Launches Auto-Plus Brand

Order Reprints

Nov. 21, 2014—Uni-Select Inc., the fifth-largest North American automotive aftermarket distributor, announced that it is launching its U.S. brand, Auto-Plus.

The new brand will make its debut at the corporation's partner award ceremony, where its top-performing manufacturers for the U.S. business will be recognized.

This official launch of Auto-Plus follows a five-year plan of multi-level technology infrastructure investments.

"We've spent the last few years unifying the organization at the store level and establishing the technological infrastructure necessary to streamline our supply chain," Mike Buzzard, vice president of marketing and sales strategies, said in a release. "We are now ready to go to market with all of our partners, the independent members and corporate stores, with a powerful single brand: Auto-Plus."

Auto-Plus will continue to operate under its industry-leading dual-sourcing business model, where corporate stores and independent bannered members have access to warehouse distribution and direct shipping from manufacturers. These exclusive agreements with brand-name manufacturers, in addition to the newly implemented, single-platform Auto-Plus technology infrastructure, will streamline the entire distribution chain, resulting in a top-rated experience for customers.

The new brand also provides both independent distributors and professional service centers with in-store marketing support, including a multimedia promotional program for their customers. This added benefit provides customers with unique content and promotional offers directly from manufacturers, enhancing the overall consumer purchase experience. These newest branding efforts are part of the Auto-Plus dedication to supporting the business programs of their members and partners.

Related Articles

Uni-Select Acquires Wilter Auto & Industrial Supply

Uni-Select Opens New National Distribution Center

Uni-Select Reports Double-Digit Growth in Q3

You must login or register in order to post a comment.