Running a Shop Sales+Marketing

Porsche Customers Rank No. 1 in Customer Satisfaction

Order Reprints

Nov. 14, 2016—According to the latest J.D. Power 2016 U.S. Sales Satisfaction Index (SSI), the Porsche brand ranked highest among all nameplates. The brand also placed higher than all other luxury manufacturers for the second consecutive year.

Porsche improved upon its 2015 standing by 72 points to capture the overall ranking for the second time in the history of the SSI Study.

The SSI Study measures satisfaction of sales experience among new-vehicle buyers and rejecters (those who shop a dealership and purchase elsewhere).

"Customer satisfaction is our highest priority in our endeavor to deliver a unique and rewarding Porsche experience," said Klaus Zellmer, president and CEO, Porsche Cars North America Inc. "We pride ourselves on building exciting and innovative sports cars, but our success is ultimately measured by the approval and appreciation of our customers. I would particularly like to thank our dealer partners who have made it their mission to provide a benchmark experience for their clients who are purchasing a Porsche."

The 2016 SSI Study is based on responses from 28,979 buyers who purchased or leased their new vehicle in April of May 2016.

Related Articles

Study: Lexus, Hyundai Rank Highest in ‘Customer Experience’

Study Finds Increase in Customer Satisfaction with Dealer Service

You must login or register in order to post a comment.