Ford Expects Big Numbers in 2013, 2014
Dec. 30, 2013—Ford Motor Company announced recently that it “expects 2013 to be one of the best full-year results in its history” with continued revenue growth, improved or maintained market share in all regions, and a pre-tax profit of about $8.5 billion.
And, the company said, the outlook for 2014 is bright as well.
“We are celebrating what we expect to be an outstanding 2013, one that is likely to be among the best in our history,” said Bob Shanks, Ford executive vice president and CFO. “Once the year is finished, we expect it will show that we grew the business, delivered strong financial results, progressed the restructuring of our operations in Europe and Australia, strengthened our balance sheet, and provided attractive returns to our investors.”
Ford has changed its business practices in Europe, and announced plans earlier this year to restructure operations in Australia—both markets the company expects to grow in. Its pre-tax profits will be the highest in more than a decade.
The company expects 2014 to be as equally successful based partly on 23 global product launches and planned growth and investment via its “One Ford” plan, where Ford “launches the most vehicles in a single year in more than a century.”
“This is our most ambitious launch plan ever, as we continue to implement our ‘One Ford’ plan,” said Shanks. “In 2014, we are investing across the world to support next year’s launches, but also to drive profitable growth beyond 2014 as we serve more customers in more markets and in more segments.”