Mitchell 1 Adds Consumer Review Feature

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Oct. 28, 2014—Mitchell 1 has added a low score diagnostics feature to its consumer reviews offered in the SocialCRM customer retention and customer acquisition service.

This feature provides automotive repair shops with additional feedback when a low score is given in a consumer review so they can respond quickly to the consumer and resolve potential satisfaction issues.

“The growth of the Internet has empowered consumers with freedom of choice and the ability to share both positive and negative experiences with the world,” Brian Warfield, senior product manager for Mitchell 1 SocialCRM, said in a release. “The new low score diagnostics feature is a powerful approach to monitoring and responding in near real-time to consumers who have had a negative experience with their auto repair. Shop owners can identify and correct possible systemic business issues quickly to prevent irreparable harm to their business’s reputation.”

When a consumer gives a shop a negative review (three or fewer stars out of five stars), a dialog box pops up asking them to take a brief survey about their experience. The automated process notifies the shop owner, who can then use the additional detail to resolve the situation with the consumer. Shops can share the documented feedback with shop personnel to improve employee performance and operational processes.  

The low diagnostic score feature, powered by SureCritic, is available now to SocialCRM subscribers.

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