Sample Table of Contents
Sample Table of Contents
Features
The Big Idea |
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On a RollA $26.5-million-a-year operation with shops throughout the Midwest is not enough for Jon Kalin. The co-founder of JMK Automotive shares his strategies for aggressive growth |
Shop Profile |
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Out of the AshesWhen his shop burned down, Sam Williams took action. Without skipping a beat, he kept his business strong in a temporary space while building a new facility. |
Case Study |
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Making Staff StickConstant employee turnover created chronic quality and productivity problems at First Rate Automotive in Bedford, N.Y., until owner Brad Telford introduced a staff recognition program. |
Strategies
Customer Service |
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Always On CallA 24-hour answering service can help your shop serve customers when it’s convenient for them, boosting your reputation and taking some of the stress out of setting up a vehicle repair. |
FINANCE+Operations |
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An Audit That Pays You BackAn auto care center’s equipment can suck a lot of power. Find out just how much, and what you can do to minimize it for reduced overhead and longer equipment life. |
Sales+Marketing |
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In The ZoneRocco Forte, president of Fastlane Auto Repair Center, had trouble attracting customers until he changed locations. Whether it’s industrial or commercial, finding the right shop location is crucial. |
Columns
Business CARE | JIM MCGUINN |
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Reassessing RiskEvaluating business insurance costs |
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Ask Ratchet+Wrench |
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How can I get quality job applicants?My shop is short-staffed and I’m looking for a new technician. I have had employment ads out for months without any response. How can I get quality job applicants? |
Departments
Quick Fix |
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Bringing Them InDealership service centers step up marketing efforts. |
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Idea Shop |
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Adding An Express LaneRon Turner on adding an express lane |
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Industry Q+A |
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Dan GrowlerShop manager Dan Growler discusses how important it is for mechanical auto repair shops to keep up with today’s rapidly changing vehicles and repair procedures. |
Wrenchin' at Random |
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Sleek and FastA ’65 427 Cobra replica provides a once-in-a-lifetime build. |