Sept. 25, 2014—Three auto parts categories represent half of the dollar volume of dollars spent on automotive replacement parts through online purchasing in 2013, according to a new study from the Auto Care Association.
The top three product categories are braking systems, ignition and engine, and glass, mirrors and lamps.
The study, “E-tailing in the Automotive Aftermarket,” analyzed the online retail market for sales of aftermarket parts.
The Auto Care Association said the study will serve as the foundation to provide a unified estimate of online sales within the aftermarket.
The full report provides an analysis of the e-tailing channel based upon an analysis of pre-existing studies, existing data, consumer and installer surveys, and in-depth interview within the industry.
For more information, visit autocare.org/etailing.
