Brake Parts Inc. Names New Brand Marketing Specialist
Sept. 5, 2014—Erica Kulhanek has joined Brake Parts Inc (BPI) as the brand marketing specialist, the company announced on Thursday.
“We welcome Erica to the Brake Parts Inc. team. As brand marketing specialist, she will work closely with Kristin Grons, our new brand marketing manager, to champion the Raybestos brand and manage key projects that are critical to increasing sales and profitability,” said Bruce M. Tartaglione, BPI’s senior vice president of global marketing and sales. “Erica’s creativity and experience will strongly enhance the Brake Parts team.”
Among her responsibilities, Kulhanek will develop integrated marketing communications plans to increase awareness for Raybestos brand brakes, work with associates across all departments to develop communications materials and manage marketing campaigns, social media content and promotional programs to drive demand, increase sales and reach key target audiences including buying groups, distributors, jobbers and technicians.